If I have to name one fashion icon as contemporary ultra-influencer, Meghan, the Duchess of Sussex, is clearly my first vote.
Meghan Effect
Since her wedding, the Duchess has created the “Meghan effect” not only on the fashion industry but also to consumers’ buying behaviour. Her style as Duchess well presents a classic, simple and timeless image from both her silhouette and colour choices (also with her famous messy bun!). Her nod to “conservative rebellion” intrigues women to rethink their wardrobe and desire more a set of easy wardrobe pieces. Plus the enormous economy behind her wear, (according to economists at Brand Finance forecasted that Meghan injected £150 million into the British economy in the lead up to her wedding as consumers attempted to copy her style) we see a new bourgeoisie mood rising since Spring Summer 2019 from the brands such as Burberry, Prada, Marc Jacobs. Not to mention that her steadfastly choosing ethical and eco-friendly brands helps re-align people’s view to sustainable fashion.
Bourgeoisie trend in Fall Winter 2019 catwalk: from left to right- Balenciaga, Celine by Heidi Slimane, Burberry
Cashmere: Easy and Tasteful
In my previous post The Simpler, The Better I, I shared a rising request from my clients look for a more elevated image to match with their age and status yet resist to shop more. The “Meghan effect” provides a good reference for me to show how achievable a simple yet tasteful style can be. To make it happen, however, to me the choice of the material should come first as the simpler the silhouette becomes. That’s why more and more I recommend 100% cashmere being the most essential in my styling advice. The divine softness and indulgently silky feel of the material easily makes the wearers elevated and elegant. The impressively breathable light material gives pleasure and comfortability to the wearers. Most important of all, cashmere can be worn all year round (think about how a cashmere scarf or cardigan can protect you softly from the fierce air conditioner indoor in hot summer) and the style lasts! The simplicity allows versatile styling possibility- it complements whatever your styles are yet always tasteful.
Cashmere can easily become royal family’s choice for its premium and elegant look
The effortlessly chic on fashion icons- Victoria Beckham and Ines de la Frenssange- achieved by a simple cashmere top.
Colourful cashmere tops add a vivid mood to styles. Creative way to wear a cashmere cardigan gives a chic touch.
Being basic does not mean dull. It can be richer if with smart choice!
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