It’s Cool to Fake It
Updated: May 8
Despite of being an animal lover, I can still understand why some people fall in love with fur. A fur coat is warm, luxurious and gives an intimate feeling. With a general higher price point, it goes without saying that fashion world loves to use fur in their winter collection to achieve a bigger sales volume.
Starting from the recent years, however, the abandonment to fur has become the new trend in the fashion industry. This year, Gucci and the e-commerce giant Yoox Net-a-Porter has announced the end of selling/using fur in their business- following the footprint of Vivienne Westwood, Calvin Klein, Ralph Laurent, Dries Van Noten and the UK department store Selfridges. Not to mention the all-time vegan-fashion fighter Stella McCartney and her well-established “fur free fur” collection since 2015.
Honestly, I am very happy with the trend and definitely admire these cool brands to have a courage for the change. Being part of the fashion industry for many years, I always observe and think of buying fur products being the least wise shopping choice. Let alone the common argument around animal cruelty and environmental morality. A fur product is normally much more costly- both the retail price and the maintenance afterwards. Besides, limited by the loud style, a fur product has poorer versatility than other winter items. Plus this same luxurious style is actually achievable through other substitutions- they are much cheaper for sure and can be even more modern! Here are some ideas for you to be fur-free dazzling in the coming festival season:
Vogue Paris August 2017 issue features Gisele Bünchen wearing faux fur. It is an indication to this rising eco-fashion trend.
Under the modern technology, faux fur can achieve the same high-quality level of softness, luxury and warmth with much less price yet more versatile in terms of the design.
Accessories are amazing transformers! Certain materials- satin, velvet (both are very evening look by nature and perfect on bags and shoes)- and/or design with embellished details- such as sequins, beads, feathers- can immediately elevate the quality of your looks.
Statement earrings have become the new makeup and the generation selfie’s favorite! Both fashion and fine jewelries go really fashionable now- bigger, sculptural, with exaggerated sizes and mismatched colors. They easily create a sense of luxury on someone even dressing simple.
這幾季造型誇張的大耳環成為時尚潮人自拍的最愛. 和以前不同的是, 這種風格同時成為平價和高級珠寶擁戴的新寵. 這幾季走紅的設計, 除了大的誇張之外, 也具備強烈的幾何感, 並在顏色和穿戴上都流行不對稱路線. 就算穿著簡單, 耳間流露的時髦和貴氣也能讓你瞬間搶眼.
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