My Fashion Nostalgia: Part I
Updated: May 8, 2021
What do fashion goods-bag, a scarf or a coat- mean to you?
Approaching the end of a year, I always feel an urge to clean up old stuffs in my wardrobe with new replacement. However, there’s an untouchable corner in my wardrobe, in which stay some limited edition items with my memories from those good old days working in the fashion industry.
I’ve been lucky to be always working for amazing luxury fashion brands, of which the designers are creative and art lovers. Therefore, I’ve been collecting quite a few limited editions born out of the marriage of fashion and arts. Through these items, I feel the passion and all the efforts behind that give them life. I step into the artists’ heart, feel amazed or shed tears for their talents and- most of the time- unconventional life. Not to mention that behind these products there’s my youth, struggle and growth imprinted from the life of a fashion labor!
Now I am sharing them to you-with love and a nostalgic mood.
Louis Vuitton x Steven Sprouse
Even if you’re not a fashion lover, I am sure these fluorescent graffiti prints should not be totally new to you.
Under Marc Jacobs, Louis Vuitton launched two collaborations with fashion designer/artist Stephen Sprouse- 2001 and 2009, before and after Sprouse’s death at age 50 in 2004. They were so successful that everything was sold out instantly back then.
Sprouse is credited as the 1980s it-designer who pioneered the mix of “uptown sophistication in clothing with a downtown punk and pop sensibility.” His work married art, rock and fashion- very street yet glamour. In 80s New York, this style was not well perceived by all, and he was often derided as either too retro or too futuristic.Stephen Sprouse.
From pictures and his work, Sprouse gives an impression of a wild rock star. In reality, however, he and his family seem a total opposite to this image. “His parents still live in the Midwest and send cherries from their farm to us every year even after his death for so many years,” said by my French boss in Paris headquarter back then, ” they are truly down-to-ground and sincere people.
These products I have are from the launch in 2009. That’s the first big cross-category project I have since I joined the brand one year ago back then. I witnessed how a successful launch involves a series of team work and tons of communications- in order to tell a fascinating story through the visual display, marketing planning and internal training. Behind all, inventory management plays a key role to support all. When wearing these beautiful products, I feel not only embellished but also proud to be an important screw in this grand project!
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