• Alyssa Chen

My Fashion Nostalgia: Part II

Updated: May 8

The designer is known for her steadfast refusal to work without a statement. This pop-art face Spring Summer 2014 collection is all about feminism: “I want to inspire women to struggle.” As usual, she shared this message through the expression in the art world.

Prada Spring Summer 2014

In my career, working for this company is a very special experience. It is a family business. The CEO is famous for not only being visionary, but also his bad temper and sound shouting. The designer- the wife of the CEO- has been amazing and inspired the fashion industry with her advanced vision and unique taste. Yet she doesn’t like to share her thoughts. With her hands-on style especially on the image and visual display in stores, to work with her is no easier than winning a lottery- we work in the dark, guess what the designer want, and try until bingo!


Working in a business world for so many years, the reluctance of the designer to share her thoughts was a true mystery for me. I didn’t really get it until this grand exhibition taking place in Hong Kong in the end of 2014. It is a celebration to the brand’s creativity and craftsmanship, a wholehearted endorsement to the stylistic iconoclast. The designer regrouped and mix-and-matched her 60 looks in the past 30 years into 6 new themes, and presented the inspirations from art, film and design in glasses cases and through multi-media. I always remember how they touched me strongly the moment seeing them- the reincarnation can be even more powerful than the original version. What involved, I am sure, may not be a good calculation and analysis but the sparkle of instinct and the feeling deep down in the heart!


We are living in a world that values rational thinking and analysis over instinct and feeling. However, the latter is mostly where new idea and creativity are rooted. My years working in the fashion industry as a merchandiser teach me that, those can only be felt than said could sometimes move people more strongly given that they may look intangible.

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